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Standing out from the the crowd is something you hear a lot about these days with the housing market the way it is. Whether you’re a new home builder or Realtor, there’s certainly a lot of pressure to “Be Different.” But here’s the million dollar question. How? What can you do to stand out over everyone else selling homes in your area? Here are a few helpful tips and ideas that might help you get started on the road to differentiation and more homes sold!

1. Know where you are.
You need to take a step back and look at what the market is doing in your area. Don’t pay attention to what they’re saying on the national news. Narrow down the specific communities you’re selling in and the area you’re around the most. What do buyers and people in your market think is important when it comes to buying a home, or even real estate in general. But most importantly you want to find out what other Realtors are not doing and do it. Find a hole that no one else is filling and be that plug! There are so many Realtors that are online but you won’t remember half of them. Why? No one is going to remember something that looks like everything else. Read the rest of this entry »

We know, we know, it’s still a few months till spring and this post may be jumping the gun a bit or maybe we’re rushing the warmer weather. Either way, here are a few of our Home Care Tips to help get your home it tip top shape and ready for the spring. 

Don’t be Afraid to Get Dirty!

Everyone loves to see all the new flowers that pop out in the spring, so make sure your yard is ready for them. Get that rake out and rid your beds of leaves and other leftover winter debris that could prevent those little flowers from making their grand entrance. Use a hoe to work up and loosen the soil, and mix in compost for nutrients. These steps will ensure healthy new beautiful flowers that would make any neighbor jealous! Take a look at some spring flower options for your garden HERE.

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Meet the Coventry! This home is currently for sale in our Virginia Beach Community, Sajo Farm and also happens to be our Home of the Month for January. Which means there are extra incentives for our Home Buyers. We are offering $10,000 towards closing costs and more till the end of the month! Sajo Farm is an award winning Virginia Beach Community with unique craftsman style homes.

The community is located just off of Diamond Springs Rd., a great location if you are working at the Little Creek Amphibious Base or close to Town Center Virginia Beach. The Coventry is one of Napolitano’s Manor Home Models in Sajo Farm. These homes are known in Virginia Beach for their affordable pricing and open floor plans. This Coventry model offers Read the rest of this entry »

Meet The Vineyards at Bennett’s Creek Square. 1 of 5 Napolitano Homes Communities located in Suffolk, Virginia. These homes are very conveniently positioned right off of Shoulders Hill Rd. and around the corner from Route 17. This community currently consists of attached single level homes starting in the mid $200′s. But Napolitano will be unveiling a new product line later this year. (We’ll save that for another blog). These homes boast open and spacious floorplans, with a private patio area and a 2 car garage for each unit.
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Social Media is in and on everything these days. You can’t look at a print ad or visit a website without the Twitter bird flying out or seeing the familiar Facebook symbols. But it seems like the big question for people with business or in this case with real-estate to sell is: “How can all these sites help me sell my homes? First off, I think it’s important to say right off the bat, that just using Social Media will not sell your homes. Sites like Facebook, Twitter, Flicker, Google+ and so on, are not the undiscovered Holy Grail for real-estate sales. What they can do, if used correctly, is two-fold. They will give a personal voice to you and your business and get what you’re selling where people are looking. Gone are the days where you can run a newspaper ad and be done.



Buyers are online everyday, everywhere, all the time. Using these Social Media sites with your other forms of marketing and creating a unified plan will help you sell. But what we wanted to talk to you about are Read the rest of this entry »