Categories: Home Selling, Tips & Secrets | Posted: February 21, 2012
Today, people are on their smart phones and tablets looking for their next home before they ever actually step foot in it. They visit sites like Trulia, Yelp, Facebook and other favorites every day. So you need to have some strategies to help get them off their phones and into your open house. You can have a huge Social Media following and list every home you’re selling online but if your efforts are not getting actual buyers to the house what good is it doing you? Here are a few ways to get them off their phones and into your homes!
1. Invite Away
You are going to want to invite your followers on Facebook, Twitter, Google+ and so on. It is very easy to create an event on Facebook for any open house you are setting up. Head toÃ‚Â Facebook.com/events and you’re ready to roll.Ã‚Â Is just sending an invite really enough though?Ã‚Â Take this idea farther, make it fun and help convert your LikersÃ‚Â into visitors. Use your Social Media and post a coupon on your Facebook page instructing people to print it out, bring it with them and they will get a $10 Gift Card to Home Depot. Or tell them to share the post and they will be entered into a drawing that will take place at the open house and they must be present to win. You get the idea.
2. Check In
Sites where people can check in with their location like Yelp, Foursquare and Facebook can also help you get the word out. Not to mention these sites have mobile apps making it much easier to check in. Offer your attendees an incentive to check into your event, like a gift card for a free car wash or to the local coffee hang out. Make sure to advertise your check in incentive on any print collateral you may hand out and your other social media sites. QR codes can also be used with this promotion idea. Set up a QR Code that links to one of the Check in sites making it easier for people to get to on their mobile devices.
3. What, When & Where
With all the online avenues available to you these days to advertise your homes it can quickly get confusing what you’re saying where. Have an online marketing plan, know what you want to say, when you want to say it and where. All these sites can work together for you to get actual people through your doors more effectively when you have an organized plan. Ã‚Â If you get more serious with utilizing Social Media for your events setting up a calendar will help you keep track of what your posting when and on what media.